Since April 1994, Supreme has been a beacon of authenticity, as it embraces and exudes the DNA of New York Cityâs downtown counter-culture in every aspect â whether it be the skateboarderâs spirit or an underground Hip-Hop artistâs breakout show or seemingly everything in between. Founded by James Jebbia, the brandâs greatest trait is how tactful it is when discerning between being cultural commentators and giving people, places, etc. a proper homage (whether it communicates this via a Supreme hoodie, campaign, etc.). If Hip-Hop is the hoodâs CNN, Supreme maintains a similar grip hold on its market; name a movement worth note, and itâs always at the pulse. Few brands with over 20 years in the game perpetually appeal to the youth and their core fan base whoâve been 10-toes-down since â94. Their product offering is vast, including an ambitious line of apparel released seasonally that encompasses tees, cut and sew, pants, outerwear, and fashion accessories like a variety of hats. But to truly know Supreme is to understand that most of their releases will shake up the world, even if it has nothing to do with clothing; their off-kilter collaborations with brands like Everlast, CashCannon, and more range from wacky to iconic as well.