During the summer of 2018 the Nike Kyrie 4 “Kix” released as part of a “Cereal Pack.” The classic set of Kyrie Irving’s fourth signature shoe features three special edition colorways inspired by his favorite breakfast cereals. The Kyrie 4 "Kix" has a yellow mesh upper with blue and white accents that reflect the colors of the puffed corn cereal's box. Officially sponsored by General Mills, the Kyrie 4 “Kix” features the cereal’s logo on the tongue as well as the brand’s “G” logo on the heel. Kix graphic insoles with Irving’s signature complete the tasty colorway. Alongside Kix, the other cereals featured in the Kyrie 4 pack are Lucky Charms and Cinnamon Toast Crunch.