Bigger Than Ever: The Current Rise Of The Nike Air Max 98

Falling somewhere in between a mainstream hit and a cult classic in the history of the Nike Air Max line is the Air Max 98. It’s no Air Max 95 when it comes to popularity, but it’s certainly not the last vintage Nike runner most could identify, either.

But go back just a few years, and the 1998 Air Max model would definitely be leaning much more towards the side of an obscure cult classic, only loved by the most knowledgeable and hardcore Air Max collectors. Its rise in popularity for casual sneakerheads and hypebeasts alike began in 2016, when Supreme gave the Air Max 98 a major cosign, dropping four premium colorways of the shoe. Of course, they all sold out in seconds and instantly introduced the model to a whole new generation. From then on, thanks to what we’ll just call the Supreme effect, the Air Max 98 wasn’t just for nostalgic collectors. Now people that weren’t even born in 1998 wanted it.

Even without the push by Supreme in 2016, the Air Max 98 could very well have been back in the spotlight just as much as it is now, anyway, thanks to the excellent timing between its 20th anniversary and the current trend in the sneaker/streetwear/high-fashion worlds of chunky and gaudy designs with a late ‘90s-early 2000s aesthetic. Even thought the Air Max 98 has retroed numerous times throughout the years, the timing seems to be perfect right for it to become one of the biggest retro sneakers of 2018.

Not on the Air Max 98 bandwagon yet? Find all the essential releases to add to your rotation below.

Supreme x Nike Air Max 98 "Varsity Red"

Style: 844694 600

Link: Supreme x Nike Air Max 98 "Varsity Red"
No other Air Max 98 releases even come close, when it comes to desirability, to the four colorways by Supreme. Inspired by Prada's famous America Cup sneakers, here we have the edition featuring a red patent leather upper with silver mesh and white accents. Bellissimo!

Supreme x Nike Air Max 98 "Obsidian"

Style: 844694 400

Link: Supreme x Nike Air Max 98 "Obsidian"
Slightly more subtle than the red version, this Supreme x Nike Air Max 98 features an Obsidian patent leather upper.

Supreme x Nike Air Max 98 "Triple Black"

Style: 844694 001

Link: Supreme x Nike Air Max 98 "Triple Black"
It's all-black-everything for this colorway by Supreme.

Supreme x Nike Air Max 98 "Snakeskin"

Style: 844694 100

Link: Supreme x Nike Air Max 98 "Snakeskin"
The favorite of many of the four Supreme x Nike Air Max 98 colorways, this wild version features a snakeskin upper for an ultra-premium look. "World Famous" indeed!

Nike Air Max 98 OG "Tour Yellow"

Style: 640744 105

Link: Nike Air Max 98 OG "Tour Yellow"
Nike wasted no time getting the 20th anniversary celebration started in 2018 with the drop of this original colorway in January. The white, navy, yellow, and grey combination returned for the first time ever, and it didn't last long on the shelves.

Nike Air Max 98 OG "Gundam"

Style: 640744 100

Link: Nike Air Max 98 OG "Gundam"
Arguably the most iconic colorway of the Air Max 98, the original "Gundam" edition also made a welcome return in early 2018 (officially dropping 2/24 and available now here at Buy Wholesale). Nicknamed Gundam due to its similar color scheme to the Japanese anime robot of the same name, the white, red, and blue Air Max 98 is an absolute must have for any Air Max collection.

Nike Air Max 98 "Thunder Blue"

Style: 924462 400

Link: Nike Air Max 98 "Thunder Blue"
The first of what we assume will be many new colorways for the Air Max 98 to drop during its 20th anniversary, this "Thunder Blue" edition features a modified construction in a denim upper with all-over branding printed throughout the various panels, while black snakeskin accents seem to call back to the Supreme collab. The final product is a unique and super clean new look for the classic model.

When a Logo Matters: The Return of “Nike Air” on the Air Jordan 3

The Air Jordan III in its original “Black/Cement” colorway is inarguably one of the greatest sneakers of all time. A certified icon. One of the greatest sneakers in the greatest sneaker line ever. Every time it releases—no matter how many times it releases—it’s going to be a major event. But something has been lacking on the black and elephant print Air Jordan 3, something very important, for almost two decades. A crucial detail that has left many Air Jordan collectors a bit unsatisfied with the previous two drops of the shoe in 2008 and 2011.

We’re talking, of course, about the big, beautiful Nike Air logo on the heels. No retro of an original Air Jordan colorway that Michael Jordan wore on court should be without one of its most distinguishing details. It just doesn’t do it justice, or give it the respect it deserves. After years of replacing Nike Air logos on the original models that featured them on the heels (the Air Jordan 3, 4, 5, and 6) with a Jumpman, Jordan Brand has apparently figured this out, and the “remastered” initiative that’s focused on better, more accurate-to-the-OG shape and materials has also brought back the Nike logos. Air Jordan purists have now enjoyed the return of “Nike Air” on models like the “Black/Metallic” Air Jordan 5 and “Maroon” Air Jordan 6, but it’s the Air Jordan 3 that has needed its originally branding most dearly, as it’s an integral part of the signature TPU heel piece and pull tab of the design. Already released are the “White/Cement” and “True Blue” Air Jordan 3 colorways with OG branding, but let’s be honest, the one everybody has really been waiting for is the “Black/Cement” Air Jordan 3.

Ask and ye shall receive. Jordan Brand is ready to release the beloved black, grey, and red Air Jordan 3 in all its original glory, made extra special by the fact that they return on Michael Jordan’s birthday, February 17th. Has a logo ever mattered more on a sneaker than “Nike Air” on the Air Jordan 3 “Black/Cement”? We think not.


Even More Bold: The Big Return of the Nike Air More Uptempo

Air was bigger than ever for Nike in 2017, with the debut of the VaporMax, the 20th anniversary celebration for the big-bubbled Air Max 97, and the major return of a classic basketball model that proudly advertises its cushioning more than any sneaker ever, the Air More Uptempo.

Already one of the most audacious sneaker designs of all time thanks to its blatant "AIR" branding plastered across the upper and full-length visible Air Max units, the More Uptempo somehow got even more irreverent in 2017. It wasn't wild colorways that made the shoe more neck-breaking than ever, but actual redesigns of the upper, which replaced the classic AIR text with all-new lettering for a few collabs and special editions. Let's recap how the Air More Uptempo got even more bold in 2017 with a look back at the most memorable releases of the year.


The 10 Best Nike Air Max 97 Releases of 2017

The Nike Air Max 97 celebrated its 20th birthday in 2017, and what a celebration it was! 2017 was easily the biggest year ever for the iconic Air Max model that debuted full-length visible Air to the world back in 1997. And if you don't already know why, you apparently haven't been paying much attention to the sneaker world lately. From OG colorways to the monumental OFF-WHITE edition, and even a modernized 'Ultra' construction, the wavy runner has never before received as much love as it did this past year.

With so many epic releases for the Air Max 97 in 2017, we thought the silhouette deserved one last celebration: a top ten recap of the very best versions all year. Here are the Buy Wholesale picks for the essential Air Max 97's from 2017. If you claim to be an Air Max fan, you better have at least one of these in your collection already. And if not, we've got you covered!

Buy Wholesale 2017 Top Selling Sneakers

If 2016 was the year adidas convincingly planted themselves back in the hearts of sneaker collectors, 2017 was the year the brand straight up took over. Look no further for proof of their domination in the marketplace than this list of our top 25 best-selling sneakers of the year. The top ten? All adidas.

And the takeover continues from there, with 18 of the top 25 all coming from adidas and Yeezy. In 2016, adidas won a photo finish in our top 50 best sellers, taking just over half of the list with 26 entries. This new top 50 of 2017 shows that the Three Stripes have clearly pulled away from the Swoosh, taking up almost the entire list. Even in a year that saw the introduction of Nike’s innovative and stylish new VaporMax, Air was just no competition for Boost.

But with the insane hype and massive success of the OFF-WHITE x Nike “THE TEN” collection in the last quarter of 2017, Nike’s stock is definitely back on the rise. Could 2018 be the year the Swoosh takes back their place as kings of the sneaker market here at Buy Wholesale? We’re predicting that it’s going to be quite a battle.

See how it all played out in 2017 with our list of the top 25 selling sneakers from Buy Wholesale in-store and online, as well as our retail partners around the globe. You’ll see plenty of Yeezys, Ultra Boosts, and Jordan retros, and more than likely, some models you still need to add to your own collection.



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